Ice T hustled his way into the Hip Hop game, and then muscled his way to the top of it. While the new generation recognizes Ice from his role on SVU or his successful reality show, Ice carved his niche as one of Hip Hop’s all time great business men. Before his reality TV days, there were platinum albums, hit movies, real estate deals, energy drinks, clothing lines and heated debates and beefs with whole branches of The United States government. For 30 years, there was another hustler by Ice’s side making deals happen, making the streets pay attention, helping co-found the Zulu Nation, hosting a radio show on Sirius/XM Radio with Afrika Bambaataa, and helping to discover and launch the career of Big Pun. This hustler is Mick Benzo. With Mick’s connections in New York City and Ice T’s connections in the west, the two have been spanning the entire Hip Hop map for decades showing rappers how you turn rap money into Hip Hop wealth.
Now we ask you the reader what do The Game, Bone Thugs N Harmony, Ice T, Afrika Bambaataa and The Soulsonic Force, Big Daddy Kane, Rakim, Mack 10, Xzibit, Warren G, Rapper’s Delight, Kurtis Blow, Too Short, Doug E Fresh, DJ Quik, Kool Moe Dee, King T, Grand Master Melle Mell, Tha Alkaholics, Biz Markie, Slick Rick, EPMD, Cold Crush Brothers, Ras Kass, and Chief Rocker Busy Bee have in common?
In some way they have all shaped the Hip Hop game. They have all released classic albums with their own unique styles that have now influenced a new generation of Hip Hoppers around the globe. All of the aforementioned have their own distinct sound, some have won Grammys, some are in the Rock And Roll Hall Of Fame, and all are headliners in their own right. Here’s the main quality they all share, when Ice T and Mick Benzo decided to put together the Hip Hop fest to end all Hip Hop fests, and to show this new culture of festival goers what the true essence of Hip Hop culture is, these artists made the list. Simple and plain. They made the list. Now you might think how can Rakim be a “name on a list”? Well when you’re putting together an event that could possibly influence the whole direction of a culture that some consider mislead by corporate influences, Rakim and Slick Rick better be on that list.
This Legendary Festival lineup represents more than a concert. This is Hip Hop ITSELF determining its own future once again. We can throw our own fest. There can be breakdancer’s there. The best graffiti artists in the world want to show you something. Crazy Legs went viral when viral was the streets. Cold Crush and Fantastic, didn’t take the beef to Twitter, they took it to the Dixie. Where does that spirit of the culture exist now? It’s out there, its just all around the world fragmented in little pockets. Ice T and Mick Benzo are bringing the pieces back together as a powerful force, at a very powerful event. The Art Of Rap Fest.
Ice T announced the legendary line up for the upcoming The Art Of Rap Music Festival at 93.5 KDAY’s Krush Groove Concert where he accepted the KDAY Honorz Award.
The Art Of Rap Festival follows in the footsteps of Ice T’s critically acclaimed documentary film The Art Of Rap. True to the theme of the film the massive line up includes The Game, Bone Thugs N Harmony, Ice T, Afrika Bambaataa and The Soulsonic Force, Big Daddy Kane, Rakim, Mack 10, Xzibit, Warren G, Rapper’s Delight, Kurtis Blow, Too Short, Doug E Fresh, DJ Quik, Kool Moe Dee, King T, Grand Master Melle Mell, Tha Alkaholics, Biz Markie, Slick Rick, EPMD, Cold Crush Brothers, Ras Kass and other special guests. The event will be MC’d by Chief Rocker Busy Bee.
The Art of Rap Festival will feature two stages and over 25 artists per date featuring a who’s who of the history of Rap & Hip Hop. The events will be a full festival experience featuring breakdancers, live graffiti artists, vendors, an interactive festival area and so much more.
The first ever The Art Of Rap Music Festival will be held at Verizon Wireless Amphitheater in Irvine, CA on Saturday July 18th. The second event will be held at Shoreline Amphitheater in Mountain View, CA on Sunday July 19th.
The Art Of Rap Festival is the brainchild of Ice-T and Mickey Bentson (Hip Hop Entrepreneur) and produced by Live Nation’s Nick Masters and festival producer John Reese and his company Synergy Global Entertainment
THE ART OF RAP FESTIVAL at Verizon Wireless Amphitheater in Irvine, CA goes on sale on Friday April 24 at 10AM Local Time.
The ART OF RAP FESTIVAL at Shoreline Amphitheater in Mountain View, CA goes on Sale on Friday May 1 at 10AM Local Time